I Remember Better When I Paint
Narrated by actress Olivia de Havilland, I REMEMBER BETTER WHEN I PAINT is a groundbreaking documentary showing how the creative arts can enhance the quality of life for people with Alzheimer's. The film visits a variety of care facilities, as well as leading art museums in North America and Europe, to demonstrate how creative activities such as drawing, painting and museum visits can reawaken a sense of identity, dignity and reengagement among those with severe memory impairment. Leading neurologists explain how parts of the brain can be spared, and discuss the life-enriching benefits of these new approaches.
Inspiring personal stories are featured, including that of Rita Hayworth, as told by her daughter, Yasmin Aga Khan, to highlight the transformative impact of art and other creative therapies and how they are changing the way we look at Alzheimer’s.
WTTW National Productions brought on Marigold to lead the station relations campaign for this important film. We positioned the film as a perfect fit for National Alzheimer's Disease Awareness Month in November.