One generation from now most people in the U.S. will have spent more time in the virtual world than in nature.
PLAY AGAIN unplugs six teenagers, who like the “average American child” spend five to 15 hours a day behind screens, and takes them on their first wilderness adventure – no electricity, no cell phone coverage, no virtual reality.
For this film Marigold Media created a campaign positioning PLAY AGAIN as a great fit for Earth Day programming as well as the start of the summer months when families are thinking about those opportunities to get outside.
Working with the producers, Marigold helped create a branded look for the station mailing materials and postcard as well as colorful e-blasts highlighting the trailer and online screener. As part of the station carriage campaign, Marigold is working to secure airdates on public television stations around the country.